Introducing the M&M’S® Snack Jacket — the ultimate movie-watching accessory, created in partnership with Red One to deliver peak snacktical FUN-ctionality. Designed with Red’s signature flair, this limited-edition jacket features candy pockets, a built-in napkin dispenser, a hands-free popcorn strap, a custom movie pass holder, and a light to help you find your seat — all so you can enjoy the show without missing a beat.
The jacket was so loved by M&M’S® fans that it even caught the attention of Drew Barrymore, earning a spot on “Drew’s News”
NO RED ONE WITHOUT RED
Red’s Hollywood debut was announced through a series of organic Instagram posts tied to the Red One partnership, including interviews with the film’s stars. The buzz built steadily, setting the stage for the launch of our exclusive M&M’S® Snack Jacket.
LAUNCH AND ECOM
COVERAGE
Weber Shandwick Chicago
Role: Junior Art Director